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Volume 8 issue 2 July - December 2017

Research Paper & Articles

Impact of Promotional Strategies on Consumer Buying Behaviour for Apparels 1
Pooja Kunwar, Hrudanand Misra
An Enquiry into India's Export Market and Product Diversification 18
Rashmi Taneja, Rakesh Mohan Joshi
Measuring Destination Brand Personality of Jaipur as a Destination Brand29
Kirti Singh Dahiya, D.K. Batra
Boys Vs Girls: Pestering Strategies of Children in India 38
Asha Chauhan, Ravindra
Virtual Teams Vs Face to Face Teams: A Comparative Study on Performance Indices 45
Shikha Matta
A Comparative Analysis of South Indian Bank's Performance Post Implementation of Information Technology: An Empirical Analysis56
Titto Varghese, Sneju Sajan
The Impact of Marketing Mix Strategy on Hospital's Performance Measured by Patient's Satisfaction: "(An Empirical Study on SantokbaDurlabhji Memorial Hospital, Jaipur)" 70
Ankita Jain, Varsha Choudhary
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