Profile : Ms. Asha Chauhan
Ms. Asha Chauhan

B.Tech., MBA, Pursuing Ph.D.
chauhanashi@gmail.com
Management Studies

International Publications

S.No. Publications
1 Paper Presented on Magnetizing Customers Wallet with Customer Loyalty Program in International Conference organized by Institute of Indian Technology (IIT), Roorkee on Research and Sustainable Business held on March 8-9, 2014.
2 Paper Published on Magnetizing Customers Wallet with Customer Loyalty Program in Book Proceedings on Research and Sustainable Business March 2014 ISBN : 978-93-83842-19-3.
3 Paper Presented on Penetration of E Grocery in India: An Empirical study of working women in Delhi in International Conference on Transcending Barriers: A Global Perspective in International Business organized by Apeejay College of Fine Arts, Jalandhar held on 7-8 September 2012.
4 Paper Published on Penetration of E Grocery in India: An Empirical study of working women in Delhi in Envision International Journal of Commerce and Management 2012. Vol 6 ISSN : 0973-5976Sept

National Publications

S.No. Publications
1 Paper Presented on Role, Relevance and Challenges of Vocational Education in Skill India: Spearheading to a better Tomorrow in National Conference on Way Forward to Skill India: Reforms, Challenges, and Imperatives organized by Institute of Information Technology and Management on 4th March 2017.
2 Paper Published on Role, Relevance and Challenges of Vocational Education in Skill India: Spearheading to a better Tomorrow in Book Proceedings on Way Forward to Skill India: Reforms, Challenges, and Imperatives 2017 ,ISBN (Print)-978-93-5267-774-0, ISBN (online) 978-93-5267-773-3.
3 Paper Published on Women Entrepreneurship: An approach to Bridge gap of Inequality in MSMEs in Krishnayan Bi Annual Refereed Journal ISSN No. 2347-9701, JP School of Business, Jan June 2017.
4 Paper Presented on Women Entrepreneurship: An approach to Bridge gap of Inequality in MSMEs in National Seminar on Entrepreneurship Development in India: Issues, Challenges and Prospects organized by JP School of Business, Meerut on 15th February 2017.
5 Paper Published on Exploration of Sustainable Tourism through Sustainable Marketing in Krishnayan Bi Annual Refereed Journal ISSN No. 2347-9701, JP School of Business, Jan -June 2016.
6 Paper Presented on Exploration of Sustainable Tourism through Sustainable Marketing in National Seminar on Innovative Business Strategies for Sustainable Development being organized by JP School of Business, Meerut on 20th February 2016.
7 Paper Presented on An Empirical Study On Purchase Intention Of Green Mobile Phone in Commerce Convention organized by Department of Commerce, Delhi University, on " Leveraging Business: Discovering New Horizons held on April 12-13, 2014.
8 Paper Published on Efficiency and Performance of Indian Banking Sector in E-Payment, Clearing and Settlement through Cheque Truncation System (CTS) in Book Proceedings on Innovative Financial Practices and Developments Emerging Financial Paradigms2013 ISBN : 978 81-906991-5-1.Dec 2013
9 Paper Presented on Exploration of Potential Gender Differences in Pestering Strategies of Children in India in National Conference on Emerging Trends in Marketing at Jamia Millia Islamia on 10th October 2012.
10 Paper Published on Exploration of Potential Gender Differences in Pestering Strategies of Children in India in Book Proceedings on Emerging Trends in Marketing Oct 2012 ISBN : 978-93-81505-42-7.
11 Paper Presented on Booming E-Tailing Business in India: Potential Strategies and Approaches in National Seminar organized by Institute of Information Technology & Management on Dynamics and Developmental Changes in Business Practices: Innovations, Globalization and Policies held on February 25, 2012.
12 Paper Published on Booming E-Tailing Business in India: Potential Strategies and Approaches in Book Proceedings on Dynamics and Developmental Changes in Business Practices: Innovations, Globalization and Policies Feb 2012 ,ISBN-978-93-80752-67-9.