Profile : Dr. Kirti Singh Dahiya
Dr. Kirti Singh Dahiya

BBA, MBA, NET, Ph.D
kirtidahiya.leo@gmail.com
Management Studies

International Publications

S.No. Publications
1 Dahiya Kirti Singh, Batra D.K (Prof.) (2016), Travel Industry selecting between online and offline mode International Journal of Scientific and Research Publications, Volume 6, Issue 9, September 2016 ISSN 2250-3153, pp 694-701
2 Dahiya Kirti Singh, Working Paper " Travel industry selecting between online and offline mode to make a brand "Incredible India" Presented at International Conference on innovative Brand Building through Digital Marketing" 30 January 2016, International Management Institute (IMI), New Delhi.

National Publications

S.No. Publications
1 Dahiya Kirti Singh, Batra D.K(Prof.) (2015), Building guest relation through managing service quality at Pine, Global Journal of Management Perspectives 2(2): 40-46 ISSN : 2348-2494, pp. 40-46
2 Dahiya Kirti Singh, Batra D.K (Prof.) (2016), Tourist decision making: Exploring the destination choice criteria, Asian Journal of Management Research, Vol 7, issue 2, ISSN 2229 3795, pp.140-153
3 Dahiya Kirti Singh and Batra D.K (2017), Destination Brand Equity- A Conceptual Model, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 19, Issue 7. Ver. VII. (July 2017), PP 20-28
4 Conference paper presented in absentia at IIM Lucknow, EMCB conference January 2017, Determining the antecedents of the brand loyalty-A case of the tourism destination zone "Golden Triangle (Delhi, Agra & Jaipur)", Presenter: Prof. Dr. D.K Batra (IMI, New Delhi)
5 Live Research Project for Parle in a competitive study of Parle fulltoss vs. kurkure (2012), during MBA